My performance review today, revealed for me, that the job I was hired for and the job I do day-to-day have drifted so far apart that I have no idea what I'm doing here and neither does leadership.

Primary goals achieved? Creative Director work, as outlined in the job listing.
Primary growth areas? Individual contributor work. That, and apparently I gave unsolicited advice to another creative.
What am I even here for?

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Posting as :
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As a CD how can you give unsolicited advice. I feel like that’s literally your job 😭😭

likesmartfunny

Idk this sounds like dept rivalry lowkey but if a CD was offering mentorship id take it. That’s a super rare opportunity especially as junior. Im assuming someone already scooped them up and felt a way about it

Unsolicited advice happens all the time. Is your agency promoting a culture of keeping your mouth shut about the creative if you have an idea about how it can be improved?

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In-house, and promoting silos, 'stat in your lane' culture.
And, despite being hired to build systems and strategies, what they really want, is someone to be a one-person army, delivering all creative, without oversight.
Where I have landed, is that they hired a creative director, when they really needed 2 mid-level designers.

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