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VP nailed it. Create a Google business page. Use Chat GPT to help you optimize it for relevant queries. Get those friends and family to leave keyword optimized reviews - "Gap Inc. has the best CUPCAKES FOR BIRTHDAY PARTIES in CITY" "Gap Inc. makes incredible custom wedding cakes for delivery in CITY" etc. Then create a website if you haven't already, link to it from your GB page and keyword optimize that too. There are tons of other things you can do, obviously (regular posting on social media being one of them), but if you're just starting out and you're a local business, Google business pages/profiles will give you the most bang for your buck. And they're still wildly underutilized, so you have a decent shot at shooting to the top of the search results. If you can pull it off, that'll get you tons of free traffic. Think about it - when you're looking for a coffee shop or a Chinese restaurant near you, do you ever scroll past the first 4-5 results? If you're like most people, the answer is no. The top 3 business results get something like 90% of all click traffic. If you can get there, you'll have enough visibility to turn your side gig into a full time job.
MM1 nailed it 👏👏👏
Post your work like crazy all over your social media pages. Trust me you will get some attention and business.
Chief
I need to work on socials more
That sounds like an awesome side gig. I would suggest posting in some of your local facebook groups if you haven't already. You might be able to find something that way.
Chief
Thanks for the suggestion!
Gift to local event planners, and venues!
(Side hustle is an event planner)
Chief
How do I ensure they’re advertising my business if I gift? Just business cards? Or is there an agreement I should make for the free product?
I always look for local cake places om google maps so make sure you're on there with a link to your website. Also some local seo might be good.
Chief
Oh good call!
Social media bro ai
Chief
Thanks bro
Perhaps, maybe posting quick videos of your cakes being made as people love seeing that stuff. Tag your city/town so locals see it, and ask customers to share and tag you.I agree that setting up a Google Business page for reviews will also help.