New Product Failure
https://youtu.be/y41E8iW1yhs

An AI-generated video summary of the following paper:
Victory, K., Nenycz-Thiel, M., Dawes, J. et al. How common is new product failure and when does it vary?. Mark Lett 32, 17–32 (2021). https://doi.org/10.1007/s11002-021-09555-x

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