Nothing tells clients your agency gets social like promoting a paywalled article on LinkedIn… 🤦‍♀️

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likefunny
Posting as :
works at
You are currently posting as works at

The audience for this post is other brand managers / CMOs, ie people likely to subscribe to ad age. Not everyday consumers.

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I get that but don’t know how many of them are subscribers. And if you try to open the link in the app you’re not logged into Ad Age anyways so you’ll still hit the paywall. It’s just bad UX/poorly thought through.

These days, people only read the headlines anyway…

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It be like this

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