Ok on the subject of social media - we are trying to use influencers, primarily on TikTok, but some of them have managers, and exorbitant fees. How much are you willing to pay for one video/endorsement? And you can say how many followers etc as obviously that would make a difference

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Let’s take a step back for a sec. What’s your end goal and what budget are we talking? And are you using influencers for brand awareness? Depending on budget, I’ve found that spreading the budget across several content creators tends to work a little better to lower the risk of videos flopping. And unless your budget is really low, I’d also recommend working with an agency that can provide you with a selection of content creators, rates, and negotiate on your behalf.

Cost can vary significantly based on followers. But # of followers can also be very misleading on TikTok. Just keep in mind that having millions of followers does not guarantee that the video will do well.

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Check out the TikTok Creator Marketplace

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