TikTok Discussions
Saw this clip and immediately thought about it from a marketing lense if it was smart or a miss by in-and-out burger.
TLDW; guests became too disruptive over the order number 6-7 following TikTok trends. The burger joint removed the number from their order system because teens were swarming the order counter with phones when the number was going to be announced.
What do you think? Was this smart to remove due to safety concerns? My marketing brain thought what a miss to capitalize bigger.
https://x.com/i/status/1998727879438512169

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