Every client, ever.


Any M 40+ in Nairobi? The apps here are not it!
Is Woodford reserve double oaked worth the hype?
I don't wanna do it anymore
The best brand of coffee is...
Chicken wing wearing a seatbelt.

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Also half of the CDs I’ve ever worked with
If CDs are playing that game as well, it’s probably because they know the concept won’t fly based on a long history with the client and they have ptsd from all the concepts they’ve killed in the past. But you’re right, CDs shouldn’t be in the habit of killing or dumbing down every bold idea. Give the team something to get excited about working on.
.
Always.
And then, the follow up after another brand does it first, and successfully: WHY DIDN'T WE THINK OF THIS??
If it wasn’t for clients, I’d love this job.
DISRUPTIVE 😒
The truest truth ever.