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Virtual team building ideas?
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I think it's more of a marketing or PR move than an actual business decision. And I treat it as such. Usually there's some news coverage and people gain a greater awareness of the brand, even if they don't necessarily do much for the company.
Subject Expert
Yea this is usually how I see it but I wonder if the awareness that's brought to the brand is actually that impactful especially if they're paying a lot for this celebrity/influencer and the product itself isn't getting any better
Craft is dead in the attention economy.
Teams are more powerful than any face of a brand.
Subject Expert
I do agree that teams are more powerful than any face of a brand but it seems that many brands haven't been following that playbook as of late so wondering how it's affecting their bottom line if so many are doing it. Maybe an initial lift but it doesn't seem like it'll save a brand