Opinions on companies appointing celebrities as creative directors? Do you feel like these are good business moves and generally helps to bring greater awareness to brands, potentially at the expense of more qualified less well known talent?

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I think it's more of a marketing or PR move than an actual business decision. And I treat it as such. Usually there's some news coverage and people gain a greater awareness of the brand, even if they don't necessarily do much for the company.

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Yea this is usually how I see it but I wonder if the awareness that's brought to the brand is actually that impactful especially if they're paying a lot for this celebrity/influencer and the product itself isn't getting any better

Craft is dead in the attention economy.

Teams are more powerful than any face of a brand.

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I do agree that teams are more powerful than any face of a brand but it seems that many brands haven't been following that playbook as of late so wondering how it's affecting their bottom line if so many are doing it. Maybe an initial lift but it doesn't seem like it'll save a brand

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