Our new social media specialist is using Canva to create posts and forgoing the work created by the design team. I believe if designers are available they should be doing the work of designers—we typically handle these in InDesign. Have not encountered this workflow before so I’m looking to see how others are generating social images these days.

likehelpful
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why not both?

designers are often very precious about their visuals, taking a while to put them together. but many pieces of social content can and should be quick turnarounds.

also, they may think they’re doing the designers a favor, taking the workload off of them.

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Social Media Managers need to have the ability to create content that they can post quickly, in the event that there is a trending topic or current event that is positive for and relevant to the business. Sometimes you need to create something on the fly, and you just don’t have the time to create a design brief and talk through the content you need from the designers because although they can create something beautiful and on brand, it takes f-o-r-e-v-e-r and then the moment on social is lost.

I feel like y’all need to have a conversation and set expectations as to how the brand should be portrayed on social: are there specific images, colors, fonts the SMM is using that are not compliant with the brand book? Or maybe it’s a matter of setting expectations of how many posts the SMM needs to produce and post? It’s better to have quality than quantity...

likesmarthelpful

@CDL1 just because it doesn't suit your agenda doesn't mean Russia is involved

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Cc’d saw psp

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A designer or art director on the account should be flagged about the post first and then the Art director should be making the call if they will make it in a timely manner or if the social person can go ahead and do it.

Probably out of scope to constantly be going to the studio for social posts. Make templates that work in canva and everyone will be happy.

OP is 100% the reason why I have a hard time with Creative leadership who like to think they know social. Excuse me while I pack my bags and transition over to strategy.

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