Paid Advertising Starter Tech Stack

Our small agency that manages public awareness campaigns just secured a sizable advertising budget for a client in the $3-4MM range over 5 months. This buy will be a blend of social, streaming video / audio, and a small OOH buy.

In the past, we’ve used other managed service providers to handle our advertising buys, but we see this contract as an opportunity to invest in some infrastructure. What would you start with? CM360? Is Basis still a good solution?

like
Posting as :
works at
You are currently posting as works at

Basis is solid! Idk if I’d invest in CM360 just yet if it’s the first large buy.

This is coming from someone overseeing a large QSR account at a holdco that has worked in paid social and programmatic

like

To add for clarification, I was in the media space for a large portion of my career, but it’s been nearly 10 years. Not sure how and what has changed… Hoping for tools that help with media planning, trafficking, execution, billing…

Related Posts

I got an offer at Nokia, and my new manager said that she wanted to put me in the higher salary bracket however the HR insisted that we lowered the range. That caused me to receive a much lower salary than expected. Should I renegotiate even when my manager said that she tried giving me more. Does HR really play that big of a role in this?

like

Best agencies doing corp comms rn? Or should I say, people in corporate practices loving the work their doing? Cool clients you're working on that have healthy budgets?

like

I know agencies across the board did some layoffs right before the holidays, but when do we think hiring will pick up again? Getting to a point where I feel like I need to start thinking about a change.

like

Hello Sharks
I joined Barclays on 21st March.
I heard that salary day in Barclays is 24th, so will I recieve salary this month or will it come next month only.

like

Hi Fishies,
Can you please comment on aspects like wlb, learning in hsbc client at Virtusa? I have been offered QA lead position.

like
like

Hey Guys, I am a data science associate at ZS. Let me know if anyone wants a referral in any of the below profiles. 😊

Post Photo
like

Sunday check in - who got their work out in today?

like

Which biglaw/midlaw firms in the area have the best reputation for culture and work/life balance? Any to avoid?

like

Getting a referral from a partner not in a line of service that I'm applying for still has impact? Let's say I'm applying for a tax position but got a referral from an audit partner within the firm.

like

Any parents who are still on the safe side with Covid? We have a 1 year old and being safe and staying mostly home is really getting to me. Most of our friends have kids who are able to mask up or are vaccinated and it’s getting quite isolating. Especially now mask mandates are being lifted feeling like we can’t go anywhere without risking our kid.

I need a laugh. Tell me about your most entitled client.

Mine called my personal cell phone on Christmas Day to ask me the status of her case while I was in the middle of watching my kids open presents. I’d just talked to her the week before and told her that the defendants had 30 days to respond.

like

GV70 vs GLC 300 please cast your vote!
My fiancée and I have been struggling for this way too long (disregard the price)

like

Anyone who moved from offshore audit practices to industry for better WLB?

like

Planning a move to Bellevue downtown. Does anyone have apartment recommendations for good managed properties ?

like

Are there any PayPal only bowls?

like

A little over 2 years agency producing, with over 5 years experience shooting and editing (which I oftentimes am asked to use here)... I make 45k in NYC. I feel I should be making more. Thoughts?

like

Do MBB firms usually give temporary accommodation to look for a place for people relocating from outside?

smart

Anyone here have any experience with The Mars Agency? What’s it like over there?

Additional Posts in Media Wizards

Thoughts on Pathmatics?

Can it actually provide media spend? Are all brands in there or do you have to request to get brands in, etc?

like

Anyone ever work with Advantage? Agency recently onboarded the tool and hoping to see how other agencies have worked with this as we’re running into some issues.

likehelpful

How did we ever allow Facebook and Google to grade their own homework? It’s super weird, right?

like

I took consumer behavior classes in school and I’ve seen bits and pieces of it in my job as a media planner, but I want to do it full time. What career opportunities exist for consumer behavior?

What would make webinars interesting and worthwhile to attend if you're already slammed in your day to day?

like

What do you think about Newfronts?

smart

Anyone have any luck going client side? What are your tips/successes when approaching the transition?

Any thoughts on initiative agency in Los Angeles?

like

Do you have any suggestions for interesting vendors you’ve worked with that focus on CPG? I’m thinking around the lines of an Ibotta or Scuti.

like

Is job hopping considered a horrible thing for your career? I was at my first job for 2 years and been at my current one for 9 months and I’m looking for a change since it’s not a good fit.

like

Does anyone have recommendations for free or free trial media planning resources that would be helpful to use/reference for a student project?

My 2023 media budget was just rejected and I was told I need to cut 20-30%...but our growth goals are 10-15% next year...not sure how upper management thinks we are going to do that without advertising...

like

Hows the work and work/life balance at full-service agencies vs a media agency. I'm a media planner coming from a full-service agency and I'm wondering if it will be a step backward going to a media focused agency.

like

Anybody working with HudsonMX? What's their business model?

Hey all, I have a brand who out of left field has expressed interest in using Instagram to target HCPs. Any examples or research to share that indicates Instagram makes sense strategically ?

So about that Google lawsuit...

like

What’s it like to transition from a media agency to account management in digital ad sales?

like

Anyone else exhausted from the last few weeks?

like

Southeast Bowl AMDs: what salary range are you seeing for digital AMD roles on large clients?

like

What’s the inside scoop on GALE agency NYC?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal