Poll time: Do you think brands should be required to label ads that are made with AI?

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It sure would be interesting to know how AI was used. We might get to it at some point in the future. It’s like when influencer marketing was being shaped. It’s a bit Wild West but some parameters will be established.

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Absolutely! It honestly makes me think less of the brand using it. People are losing their livelihoods for lazy AI slop ads

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I think photographers should have to label if they used Photoshop to edit their photos as well

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They aren’t really photographers anymore if they’re not photographing to get the result, so these generations shouldn’t be labeled as photographs. A new word would be perfectly acceptable and help with clarity

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Yes, but how do you enforce it or even prove it?

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Probably all creative fields. Art, photography, design, film… I hear publishers might have to put labels on books written by computers in future

YES! And I cannot emphasize that enough, I recently watched a Cannes commercial that was so clearly AI, and it made me question the authenticity of the entire spot. Transparency matters. If AI is part of the creative process, audiences deserve to know.

What do you define as “the creative process”? Because do people really need to know that we used AI to create a rough storyboard when selling a TV spot to the client if we then shot, edited, and finished only with human hands?

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