Programmatic folks: How would you describe your job to folks interviewing you who know literally nothing about digital advertising?

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First programmatic is not a media type/ channel like TV, sem, social, display ads, video/OLV, CTV, streaming TV, retail media, radio, OOH etc

A lot of people get that wrong. Historically it was a way of automating buying display/banner ads on thousands of websites. So it got lumped into a channel aka display/banner ads.

Programmatic now should be defined as a way of “automated” buying of digital based media and even non digital to a degree.

Using a system to buy ads across the internet or on digital platforms/properties/content/websites/channels etc. the system allows you to buy literally hundreds of ads all essentially at the same time.

That is the most simple and straightforward way to explain it.

IMO there is no need to go further unless they ask. Then you can say more like audiences, types of ad formats, geo targeting, budgeting etc.

Overall is just a way of buying ads.

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I’m the person who puts those annoying ads that follow you around

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