I’m curious to hear how agencies are structuring their media fees (10%? 15%? 20%!? of spend) Any performance bonus structures? Would love context too. Platforms you’re responsible for? (Fb only? Google & Fb? Emerging platforms?) KPIs? (Awareness/impressions vs. Full funnel d2c) Scope? (Buy and plan vs. Creative AND buying planning). Curious to learn how others’ have evolved their agreements. Thanks in advance for sharing!

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FTE/Retainer. With commissions, if you plan but don’t buy, you’re out of luck for all the time spent planning.

Yep, all about that hybrid life

We bake strategy, reporting and client service into the larger agreement (full-service agency) and charge 10% commission on planning and buying. All channels. Occasionally we might lower the commission if we're buying a large amount of broadcast.

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