Saw a video from my former company about “culture”… featuring entirely AI-generated people. That felt off. If you’re talking about your people, shouldn’t they actually be real?

Maybe I’m biased, but it has me thinking: where does AI-generated content work in marketing and where does it cross the line? Have you had to push back anywhere in your role for this?

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My old company did a campaign about bringing yourself whole self to work and not one person was real. They were really extreme people. They had a guy putting makeup on in the mirror. They had a paraplegic running up the stairs with a prosthetic limb. It was just crazy.

Because you need written consent from every person, which can significantly delay content creation, so using AI speeds this up. The question I guess is if you don’t work in the company, and saw this video would you 1) know the people were AI generated and 2) do you want to come work for the company?

We have all signed consent forms for social release during onboarding. They also have tons of events with professional photographers. It was very obvious it was AI / stock and I personally wouldn't look at any company that uses stock images to talk about their culture.

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