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Additional Posts in Latinos in Advertising
Donde está mi gente???
With the Black Lives Matter movement making agencies think about diversity, I thought it would help Latin Americans as well. Unbelievably, people STILL think it’s okay to broadly assume Mexicans, Puerto Ricans, Cubans and Dominicans are not “qualified” to work in advertising. Look https://joinfishbowl.com/post_gkppjui
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Client almost killed a spot revolving around basketball because to them "latinos aren't known for playing basketball"
'Cause god forbid we play any sport other than futbol.
I casted two Spanish speaking actors to play friends on a US Spanish spot. One of my choices had a more Dominican accent and none of the white folks could comprehend how it would make sense that the two Latino friends would have slightly different Spanish accents. They deemed it “unrealistic”
I’m from Miami all my friend have different Spanish accents lol
I had to talk down a client from using “moctezumas revenge” as a concept for a digestive brand