Who here thinks “Hispanic marketing” is broken? I never understood how you can target one of the most diverse group of people under one strategy...

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Yep. And if it doesn't have fútbol, asados, familia y abuelas it's not hispanic enough for the client...which are ofter very white. 🙃

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I read you... the situation is somewhat complex in the U.S and it’s starts with identity.

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@Y&R1 Both maybe? I’ve noticed some LatAm brands in the US are trying to go for a “general audience” so they end up not director targeting a latinx audience aka they advertise to white folks...

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Is the problem not enough Latinos in advertising or not enough Latino clients?

Totally both. I also think that there should be more Latinos in general market advertising

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Ok, let’s give this another try: What’s the future of Hispanic Market agencies? And also, what’s the future of Hispanic Market advertising itself? GO!

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