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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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I’d say archive anything that feels outdated or no longer aligns with your brand’s current aesthetic. Most people don’t scroll back that far, but a clean, curated feed can make a stronger impression. The total number of posts doesn’t matter as much as quality and consistency!
I could make the case either way. We have always kept ours all active and out there, it might be kind of interesting for a user to scroll back, if they happen to, and see where the brand has come and what it is now. As long as nothing is too out of pocket from back then! 😂
Delete, keep your insta fresh and cohesive
Yes, if the content is no longer relevant. If the guidelines are based on design, you shouldn’t need to unless the branding is drastically different, but I would eventually update it.
I would probably archive anything that is outdated or no longer relevant. I doubt anyone is scrolling back and looking at all that old content anyhow.