Should I be playing coy when doing cold outreach? My ultimate goal is to get on someone's radar for a job. Seeing some stuff along the line of 'just ask to get coffee and feedback on your book' but wouldn't I want to be (tactfully) upfront?

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These answers are so annoying. Why gatekeep and play games? Getting a job is so hard right now and people need to be better about helping others out. I ALWAYS respond and will help someone if they make the effort to reach out and setup a 15 min call with me to chat first. If I know we’re hiring and I like you/you’re not a weirdo then I’m going to refer you.

Everyone needs to stop gate keeping and start being more open minded to helping others

likesmart

Geez I didn't mean to come off salty. More encouraging you to do what you think is right for you instead of second guessing yourself. Again, good luck.

I know you want something from me. I’m not that interesting. You can literally say, I don’t know if you’re looking but I’d like to get on your radar.

likehelpful

thanks, i'll probably steal something along those lines.

Just be straightforward and don’t overdo the length. Personalize it to the company so that if they work on CPG accounts and you’ve worked on CPG mention it. Say what roles you’re open to, mention experience and work. Then list your portfolio and contact info.

The key is volume and right time. You’ll only get like 2-5% responding but you only need one to like your work and consider you for a gig. Message recruiters at agencies you want to work at, then ones you don’t, then in-house, then just keep going

Also recruiters and CDs are not having coffee with random people...at least it’s not very likely. Think about the time and effort there, and how many people message them. That’s worked twice for me and this was in NYC back when people used to come in for interviews.

Trying to find a genuine connection and someone to recommend you is best. Otherwise it’s cold emails/DMs. I’ve gotten 50% of my work via reco and the other half just by emailing random recruiters. Good luck 👍

likesmart

Someone is more likely to think of you to hire if they have a connection with you.

I would suggest instead of targeting people to get a job, be more authentic in wanting to expand your network over coffee or video call. Ask them about them, and only mention the job hunt if they ask about you, but preferably not at all. As soon as someone sniffs your only intention was to ask for a job, they'll get the ick. After maybe a second connection mentioned a job.

It's a slow process to build genuine connections, but it'll pay off. Slow and steady wins the race.

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I agree with this. Reaching out to get a job always icks me out and makes me feel like the person reaching out is trying to bypass the usual channels or thinks they're better than other candidates or is basically trying to force an interview.

On the flip side, I got my job partially through a connection I made when I was genuinely just looking to learn more. I had met with people from various agencies specifically to learn more about their steucture, priorities and the work they've done because I wanted to feel out where might be a good fit for me. There was no role at my now agency at the time I did this, but a role opened that coincided with me looking for something new a year or so later and when I reached out with interest, I DID bypass the application and went straight to an interview. Been here 2 years now and felt confident in making the decision to accept this offer (I ended up with 2 competing offers) even though it was lower paying, all because I had those earlier convos.

Don't lie about your intentions but maybe reconsider what those are.

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Keep in mind a lot of creatives have 0 insight into their hiring at the moment. Also, whatever you do, do not take their time up then ghost. You are committing to a working relationship and should keep them updated/do the work and report back

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Not coy, just pleasant. Nobody wants to feel like they've been begrudgingly contacted solely because they are a means to an end.

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ha. thanks for reporting my comments guys. they were honest and truthful. remember someday you will be laid off and looking. treat others as you would like to be treated. job search karma is real.

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