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I know right lol. It feels like the federal government just wants to pick on or make an example of google. Because this merger is going to end up taking control of the vast majority of the market. But I suppose we will see what happens.
It doesn’t need to be a complete monopoly to be considered a monopoly
Omnicom will have at least one equally big competitor in Publicis doing exactly the same thing. No company is close to Google’s size in search.
Just because they announced plans to merge doesn’t meant regulators will rubber stamp approve it.
But they will, to everyone’s detriment.
I really don’t know how it’s legal
The merger would likely not be allowed under our current FTC but that will change when our new president assumes office.