So this is a thing now?

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Hilarious… Anyone can “specialize” in AI considering how easy it is to use. I’ve been using it since day 1 and tried almost every one but realistically it doesn’t take any skill at all

You literally tell it what you want, style and everything, and it poops it out… then you tweak until you have to get hands on bc it’s still awful at crafting

ADs and Designers are supposed to know the Adobe suite and those actually have a learning curve and require skills to use. I’ve never seen a post for a Photoshop Creative Director it’s just listed under qualifications

And taste, craft, leadership and thinking up/recognizing an actual creative idea are AI agnostic skills sooo what are we actually doing here???

likesmarthelpful

Yeah! Let's bring back telephone operators and typewriter repair technicians!

Ironically as the industry has stopped mentoring juniors, we now mentor AI.

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so a CD that uses chat gpt?

likesmart

My take without reading the job description: they want a CD level creative, but instead of overseeing any junior creatives, they only get utilize AI to carry out work.

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Yes! Seems like a good job too for the right person

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Oh man this job has to be easy as hell

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Besides that avoid this company at all costs. There’s a reason they’re ALWAYS hiring. They like to push this fake we’re so open narrative. Like come as you are we appreciate everyone 🤮 but are just another racist toxic workplace with fake marketing like it’s a good place to work. Treat you like garbage and will work you to death.

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I want to be mad at this, and the salary is low for a CD, but I can also see a world where agencies are paying $60k a year for roles like this for “ai natives” right out of school. At least they are acknowledging that you still need expertise here.

My take on it is that AI Creative Director is a useful role to have in-house when you need someone to generate graphics for pitch deck slides, presentations, and scripts. Some of this work was previously outsourced to outside storyboard vendors/artists, but can now be done more easily, internally, with the right hire.

Human creative judgement to guide AI. I wonder how long it is before this job makes itself redundant?

I’m joking but if already have a great portfolio and awards, a role like this would show range.

Yes it is

I feel like the Gen AI should st least have to come in as an ACD.

Pathetic tbh

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