So with an overall downsizing of our industry, I more and more want to start my own side brand strategy consulting business. Any tips on how to start off?

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Honestly, I’ve been having the SAME exact thought… but always have some pause about it given the lack of having something that’s truly tangible to show / offer prospects. Yet the strategy piece is the most important part that drives the rest of the work after…

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Best campaigns since the pandemic began?

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