So… if twitter disappears… how many social creatives teams jobs are disappearing as well? Will agencies lay folks off over this?

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…But then how will Wendy’s diss Poppy’s with a dope meme and get retweeted by KFC or whatever.

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Doubtful, Those teams are also working on Meta, TikTok, etc.

likesmartfunny

Agreed. Most agencies / small clients are just using meta, and if they’re actually good social agencies, tiktok too. The handlers who were forced by their boomer clients to use twitter are probably relieved to not have another calendar to modify.

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Twitter is a small part of every campaign

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Media teams are probably getting hit harder

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The spend will just go somewhere else

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I dont think I have made a paid ad on Twitter for the brands I have worked on. 🤷‍♂️ it’s not really a good platform for advertising anyway.

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There’s plenty of other social channels and I imagine another copy-based one will push itself to the forefront

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That would not affect agencies.

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Nobody has been spending time creating Twitter content or ads for years now. I could see how some customer service teams might be impacted, but SMMs will just spend their time on other platforms.

Nah, barely anyone wanted to do paid on Twitter anyway. It's all Meta-owned platforms and TikTok these days.

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It’s so nice that every agency laying off people, have those left standing (and other agencies) trying to hustle jobs for their unemployed friends, but there are also a ton of people who were unemployed prior to Covid...so no severance, job hunting lot longer, and not earning income for longer time...hurting even MORE due to quarantine.

likesmarthelpful

"That's what I do: drink and know things" - Tyrion Lannister and every agency creative ever

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likefunny

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likefunny

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