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Sadly a lot of account managers have become glorified project managers. They shy away from the tough convos with the client. There are still some that are true biz partners. But they are far and few. They are simply afraid to ask the client.
My conversation last week:
ACCNT: “I don’t know what the client wants”
ME: “So ask them.”
“I can’t ask them again.”
“Well, our team will NOT deliver revisions until you do. Figure it out.”
Just have fun with it.
Some of them don’t take notes in meetings so they don’t even remember what happened and hence cannot provide any clarification 👀
Amen
A well designed brief and account people who know how to write them and get them approved can smooth these issues out.
‘Just split the difference!’
🫠
Management left account managers a while back.