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Chief
I won awards, and I’m not going to lie, they helped my career a lot. But I never started a new project with awards in mind. I work to create something fresh and impactful. Sometimes awards follow, and sometimes they don’t. Some of my favourite work in my book was never awarded.
I haven’t and don’t care about them one bit
Chief
I think that's just you.
Haven't won any. I don't think I've been put on great accounts that contributes to anything worth putting towards an award either. Previous job didn't submit to any worth while award shows, but am currently in a company that does so maybe there will be one in the future. Either way I do good work I'm proud of and I'm happy where I am.
Pro
Never won anything, still proud of the work in my book, and still getting jobs at the agencies I admire (including my current☝️).
Ive won a fair share of all the award shows and ive never had anyone ask or talk about them when applying/interviewing. And as someone who hires, ive never been swayed either way when I see someone has won awards.
I spent the first 7 years of my career at big shops without winning a single award. I'd call my career climb slow and steady. The 8th year came with a lot of hefty awards, followed by my salary doubling and 2 promotions in 2 years. Awards didn't do all of that, but it helped. They have power, but they aren't tied to my self worth.
I’ve won a lot of awards, but at the end of the day, we’re all just talking to ourselves. Nobody outside the industry cares. It shouldn’t matter as much as it does, it’s just massive egos getting greedy for shiny things. Our worth (personal or monetary) shouldn’t be based on awards. And most ideas that win don’t do anything for our clients’ business, if we’re really going to be honest about it.
Chief
My name is technically attached to some awarded work, but I don't count it. They were ideas I helped but didn't believe in. And there's no mention of any of it anywhere on my resume or portfolio. I don't like the kind of work that wins awards these days. I don't consider it "good" or "purposeful." I like funny stuff. Awards juries don't. Whatever. More than one avenue toward success in this business, so I'm fine with that.
Chief
I miss funny work in award shows too.
But to be fair, as award juries become more global, it gets harder to win with ‘funny work’. as it hugely depends on culture. What’s funny for an American is less funny for a Chinese jury member for example.
I don’t know if award juries are to blame actually. I just don’t see a lot of funny work made. Lots of campaigns trying to be funny. Can’t remember one comedy campaign from the past two years. You?
I won once, and it was a pretty major award. But it was a pro bono client. I really just try and tackle the client’s business objectives and go from there.