Soooo anyone here from TBWA that worked on the Theranos branding 👀

likefunny
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And, MAJOR shout out to the Business Affairs team at TBWA/MAL, because they’re the ones who kept the major work from going live when Theranos couldn’t back up the claims.

likeupliftingfunny

There were a handful of very senior TBWA people who were hired by Theranos to create their internal creative agency. None of the work went public and they definitely don’t have it in their books. Their time there doesn’t seem to have hurt their careers.

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Lord

Post Photo

Follow up question: did you put the work in your book

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I mean the brand was the thing that made everyone not question the science, which is saying something. It’s certainly a conversation starter!

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My contribution to advertising today: confirmed that the 2017 was changed to 2019.

You’re all welcome.

likefunnyuplifting

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My challenge to everyone of you. Every leader, every future leader, everybody who will lead this industry one day: when we get back to normal, whatever that will look like, get personally involved again with recruiting, hiring and mentoring. DO NOT leave personnel decisions to HR, alone. DO Not rely on the parasitic temp agencies like creative circle and Aquent to do all the work. Get involved. Give a damn. A creative leader saw value in me, l assume someone saw value in you too. Pay it forward.

likeupliftingsmartfunny

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