Struggling to write an influencer brief that works! No matter how I phrase it, detailed facts, casual prompts, or open-ended directions, creators still sound scripted and robotic. I’ve rewritten it 5 times in 6 months and still can’t crack the code. How do you get influencers to speak naturally while still selling the product? Is there a secret formula for getting authentic, engaging content, or is this just the reality of influencer marketing?

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I think it's the reality of influencer marketing, although I don't work with them directly so maybe I'm off base there. It just always feels forced to me. Maybe start by looking for examples of content you think knocks it out of the park and use those videos as references for your influencers to guide style and tone?

Unfortunately, I agree that it's just the reality. But, that's a great idea to give an example:)

It’s so hard to sound natural when you are writing an ad! Just keep working on it and consider asking the influencer what feels natural to them?

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