That new GUT stunt feels like a return to form. Very fun.

likefunny
Posting as :
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It’s incredible how Gut always seems to experience a return to form between the beginning of February and the start of April.

funnylike

Poo poo caca doo doo

funny

Oooooh, THAT one?!

🙄

Feel free to post a link.

likefunnysmarthelpful

Post the work if you want to talk about the work.

likesmart

A link in the hand is worth two in the bush

likefunnyhelpful

He keeps posting this. Nobody cares.

like

GUT, overall, lacks in taste. This, proves it.

like

https://www.adweek.com/creativity/thirst-trap-ahead-progressive-says-drive-safely-around-calvin-kleins-bad-bunny-billboards/

like

Average

likesmart

If this wins any awards whatsoever, we know the industry is truly screwed.

like

Jesus. Really?

likefunny

Found the problem:

Aside from lightening the current public mood, Progressive’s activation is in line with the brand’s mandate to “meet people where they are with culturally and contextually relevant messages…”

Your brand mandate is a media common sense deployment tactic? Sheesh!

like

I am genuinely not trying to be a hater when I say that their “thirst trap” insight is so contrived. I can’t think of anything less “human truth” than people getting into wrecks because of a shirtless man on a billboard.

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