Related Posts
Capital One Venture or CSR?
Is crowdstrike a good buy 215??
Additional Posts in Advertising
The best brand of coffee is...
Best concept you’ve ever seen?
Hate to say it but uber is definitely in tune

Vita Coco ad. Who is responsible for this nonsense?

New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.



It’s incredible how Gut always seems to experience a return to form between the beginning of February and the start of April.
Poo poo caca doo doo
Oooooh, THAT one?!
🙄
Feel free to post a link.
Chief
Post the work if you want to talk about the work.
Rising Star
A link in the hand is worth two in the bush
Rising Star
He keeps posting this. Nobody cares.
GUT, overall, lacks in taste. This, proves it.
https://www.adweek.com/creativity/thirst-trap-ahead-progressive-says-drive-safely-around-calvin-kleins-bad-bunny-billboards/
Average
If this wins any awards whatsoever, we know the industry is truly screwed.
Jesus. Really?
Found the problem:
Aside from lightening the current public mood, Progressive’s activation is in line with the brand’s mandate to “meet people where they are with culturally and contextually relevant messages…”
Your brand mandate is a media common sense deployment tactic? Sheesh!
I am genuinely not trying to be a hater when I say that their “thirst trap” insight is so contrived. I can’t think of anything less “human truth” than people getting into wrecks because of a shirtless man on a billboard.