The new PWHL logos and team names are out. The media says there were a number of independent design and branding firms used - anyone know who they are? Repeated backslapping by the league to “take something that would normally take a year and a half and get it out in 9 months”. Yeesh.
Also, how long before the Toronto franchise gets sued by Taylor Swift for copying her Shake it Off cheerleader logo?

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I think Flower Shop had a role in it.

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