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Posting as :
an Executive Director
▸ Advertising
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This is a real post from Cannes. They should stop.

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funnylikeuplifting
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works at
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a Copywriter 1
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I mean, it probably will help someone get a visa or a new job.

But also, that’s a Glass Lion. Glass is a category specifically for work that “does good.” Could it be BS? Maybe. But I’m not sure who these people are and what actual work that specific Lion in the pic was awarded for so can’t comment.

https://www.canneslions.com/awards/lions/glass-the-lion-for-change

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a Creative 1
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It did though. Not the idea that won the lion, but the lion itself changed in some way the lives of those who won (and those who took their money).

funny
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Pro

That’s a glass lion. It’s a category with do-good campaigns that’s heavily focused on long-term impact.

Which one of the Glass lion winners do you think didn’t have real impact, OP?

Let’s have an actually profound discussion about it.

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No in depth discussion I guess.

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FCB 2
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Pro

It changed yours already. If it wasn’t for it, you would have not posted this post.

funny
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a VP Strategy 1
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What agency? I know mrm just placed with a campaign where they recognized the donor process in a particular country was problematic - jumping through hoops, paper cards, etc and caused people to not participate. Knowing that the one card people have on them everyday is their bank card, they worked with (I think) Amex and turned every card into an official donor registration card. That idea and activation is life changing and is saving lives.

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FCB 1
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Glass winners are judged on long-term impact. These campaign do in fact impact lives. Would love to know which Glass winners OP has a problem with.

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Pen icon, author badge Authoran Executive Director
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https://www.instagram.com/reel/DLKzIODoZIR/?igsh=MW1sZ2FhdHIxdzVuZQ==

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VMLY&R 1
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“Change” is such a low bar

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The Builders Arms 1
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So cringe. Jesus.

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a Creative Director 1
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Awesome! Now that can start working on stopping the Ukrainian War and while they’re at, the Gaza humanitarian crisis.

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