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Good god what a mess. I guess this is what it looks like when holding companies try to actually make something.

And even after this whole article I cant tell what its supposed to f u c k i n g d o.

Does anyone know? Keeping in mind that “connect the world” and “break the industry” and “change the model” and “a platform” are NOT ANSWERS? It seriously sounds like an app to do your timesheets. With a voice interface!

Publicis people, do you get to enter awards shows again at least?

likesmart

Marcel is changing to become an award entry machine. It will write the case studies and edit the videos.

likefunny

I remember when Arthur announced this and none of our C-suite could answer exactly what Marcel was supposed to do. Sounds like they still can’t answer that question today. That’s PR over substance.

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Along with several of my colleagues, I was caught by surprise in a round of layoffs due to cost-cutting because of Marcel. It put a huge stress on my home life.

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The amount of money put into this while we’ve all been sinking is just 🤦🏻‍♀️

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Nick Law couldn’t run away fast enough from that 🐒

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The silliest shit is agencies developing “AI”. Good fucking God, we’re not Google and clients laugh at us for thinking so.

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Wow! That sounds like an absolute nightmare. There should a case study done about this...how to complete mismanage a digital product.

smart

I still love how unbelievably stupid this was

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I don’t. People lost their jobs and careers were set back. Sheer idiocy and hubris.

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Yeah.... as a general rule of thumb I just steer away from anything French companies do... publicis, havas.... just jokes to me

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Was Marcel ever real, or just a diversionary tactic to justify layoffs, cuts and then the eventual write-off?

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Paywall.

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wow that last sentence

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A “bi prime story”!!

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Yeah.... as a general rule of thumb I just steer away from anything French companies do... publicis, havas.... just jokes to me

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It’s because they’re French: stubborn, refuse to listen to anyone else once they’ve made up their mind, and can convince themselves of anything.

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Always wondered why Sadoun looks so confused in every photo.

Post Photo

He’s a loser.

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manager role at McDonald’s global or Senior Business Associate at LinkedIn?

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This is on behalf of a friend .Can someone please put on some light on the below query ?
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Tired of the superficial swiping apps? Good old fashioned text based personals ads Just like in the olden days. Keep it classy!

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likesmarthelpful

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likefunny

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likefunnyhelpful

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Hey strategists, what’s something you would love an intern to provide you with or something they have done that made your life a little easier? (Cont.)

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In NYC going from Junior CW to Mid at same agency. Currently making 72k. How much to shoot for?

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