Thoughts on the new Beyoncé and Jay-Z campaign for Tiffany? Seems like a decision that is as historic as it is controversial.

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*leans back* It just doesn't sit right with me.

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My first thought on seeing the photo was that they owned this painting and were centering it as a signal of Black wealth and investment in appreciating assets/heirlooms (... so come buy diamonds 💍💎) .

Across the ad/media bubble I've found that Tiffany (LVMH) owns this painting 😥, and "Beyonce is wearing a famous blood diamond".

There is a swell in attention for Black Luxury and I think this bumps Tiffany up on the radar of people who rarely ever think about this brand.

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I agree with you 100%.

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Tiffany’s biggest market threat is income inequality. Not sure how a pair of billionaires staring at expensive art makes the brand more accessible to younger consumers.

Happy for Jay and Bey but confused by the entire campaign thus far.

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Does anyone know which agency worked on it? Currently not really feeling more than a casting play. How is this unique to Jay, Bey or even Basquiat’s art? Signals of Black opulence, but doesn’t get intimate with it. It’s a year campaign though, maybe more will be revealed later. 🤷🏾‍♀️

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