Traveling to LA for second interview at a creative shop & they asked that I complete and present a strategy assignment to showcase my “thinking”.. what do you think is more important....(cont)

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I’m not a huge fan of doing homework for an interview, but do you have a past/current client example you can repurpose? I think if they like you it’s less about the “right” answer and more about whether they believe you can bring a fresh, effective eye to the business.

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I’d never do an assignment on an interview. I’d kindly tell them to go fuck themselves.

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It’s about how you think and walking through how you got there than a single right answer.

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I’ve had to do this not too long ago and faced the same dilemma: getting to the right answer working nights didn’t seem realistic... but then I did anyways. You know the drill: get to A right answer. And make it sound like THE right anwer. Plus, I was very candid about what I had done (and what I should’ve done, but didn’t because... it’s fake work).

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I’ve had to do this. I think it’s both. They want to see how your mind works and whether you can uncover an insight that would inspire great work. It’s an interview assignment so I think you can take some liberties. And while I get CW1s POV, for roles that don’t have books, it’s a way for an agency to evaluate you. A while back when i was at AKQA we did this with account people too. They didn’t have to do something new but we did ask them to present a deck they had done to see if they could tell a story, how they fielded questions, etc. It was harder when the market was super competitive BUT we got much better people that way.

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I wonder if this is the shop I think it is

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I’m not in Strategy, but I say focus on blowing them away with a great solution. And just trust yourself that you’ll tell the story well.

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That I nail the right strategic solution OR that I demonstrate that I can tell a story..... I want to push the envelope a bit and showcase my style, but i wonder if I am going to be evaluated on nailing the right answer

All great advice, @strategyhead & @strategicplanner I agree with you both. I like what you said @SP1 it’s fake work... I need to keep reminding myself of that. We shall see, I’m flying out tomorrow and going to spend the weekend banging this out for Monday. Never a fan of these assignments, but understand they are somewhat necessary

Oh and one thing I did was to end the presentation, after doing a “strategy on a page” recap, with a series of alternative “strategy on a page” I thought showed potential to show tange (and also that I was aware this could’ve gone in different directions.

^ ... to show RANGE...

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