I've never worked on anything for TikTok and hope I never have to. TikTok is from hell. I was on it one time for about 10 minutes and could feel myself becoming mentally unwell in just those 10 minutes. The human brain is not designed to deal with the sheer amount of sensory overload that app gives you. I'm pretty sure TikTok is one of the main reasons we are constantly hearing about how much Gen Z struggles with mental health.

likefunny
Posting as :
works at
You are currently posting as works at
Highlighted IconHIGHLIGHTED

I hate to break this to you but at some point your going to work on social and part of those social deliverables will be TikTok unless you want to work on pharma or a finance brand which are prohibited from advertising on that platform.

likesmartuplifting

Oh weird maybe it was brand choice but a credit card company I worked on said we couldn’t and neither could pharma brands for legal reasons.

I’ve worked on TikTok. The content is 100% not for me but whatever. It’s a bit soul crushing to make tbh but the job is the job ya know

Recent IconRecent

TikTok’s algorithm is pretty good about giving back what you put into it, especially when you show your interests a bit and seek out content you like. My For You page is pretty entertaining and amazing for discovery. I also missed being Gen Z by like a decade, so don’t age yourself out as a junior.

Otherwise, and respectfully, get over yourself. TikTok content is cheaper to make than the stuff most creatives romanticize, has greater potential to impact culture than most scripts, and most clients want to know how they can be relevant there at some point or another.

You can handcuff yourself if you like, but you have a better shot at writing a :60 for TikTok than you do for TV.

likesmart

Wow - what a contentious string. How can anyone ignore that TikTok, social media in general can be toxic - kids walk down the street with their heads buried in their phones, scrolling their pages. They admit to "spending the weekend watching TikTok videos". Anyhoo, I agree with the Chief. TikTok is terrifying & as WK1 said, hard to ignore. Junior Copywriter, CD is pointing out that sadly since TikTok has so much reach, it's likely the best advertising channel right now & indefinitely...til something else replaces it.

I will take concepting silly match cuts and music samples over designing 15 frame 150K banner ads (which was my hell as a junior) any day lol

likeupliftinghelpful

This!!!!

I love tiktok 🤷

like

I do too!

like

TikTok is a terrible time suck but it’s fun.

I’ve even made a few and I think they’re hilarious 😂

like

Judging by your replies I’m afraid you were mentally unwell before opening up tiktok bud

funnysmart

If that’s a sincere question, AD1, check out “media naturalness theory”.

Phil Braden’s “Decoded” is a good introduction to the broader ideas of brain science and evolutionary psychology and how they apply for marketers.

Seems like I upset some people by stating that I dislike TikTok and would prefer not to be involved with it. If you think TikTok is awesome/has nothing to do with Gen Z's unprecedented mental health issues and get upset when you see criticism of TikTok, then we have completely different worldviews and there's not much to debate.

like

It’s “both, and” not “either / or.”

I would say … the lack of support given to pregnant people is probably the biggest single cause of mental health problems.

Generations of brains hindered in development because …. capitalism!

As a junior, I’d much rather be making TikToks as my “work my way to the top” work than banner ads, any day

like

Ok boomer

likefunny

Aren’t you a little young to be complaining about new technology and how the new generation is shit?

like

Thanks to you :(

funny

here is your medal 🏅

funny

Patting myself on the back.

The government needs to hurry up and ban tiktok.

Lol like advertising doesn’t make people feel mentally unwell. I’d rather watch tiktoks than ads. And so would the rest of the human race.

Unfortunately you are in the wrong business if you have these concerns.

Related Posts

I take care of clearing all medical claims for a home health office in Lexington, Kentucky. What is the salary range for someone else with a similar position?

like

What’s the hardest problem facing provider side healthcare?

like

Strategy& or OW for their healthcare practice? I have offers from both.Strategy& Oliver Wyman

like

Any other lady 🐟 s out there who can't handle hormonal birth control?

like

So who else here is experiencing plummeting billable hours and exponential weight gain since this whole WFH thing started? Bought snacks for 30 days, finished in 48 hours.

likefunnysmart

Thoughts on TBWA/ World Health in Chicago? Contacted for AD role. Currently work in shopper agency on heathcare brands

like

I’m having a really hard time with my changing body. 13 weeks, I don’t have too many bad side effects of pregnancy or anything so I consider myself lucky (no nausea ever etc) but I’m depressed at work, my skin is completely broken out and showing new broken face capillaries, and I’m not showing a bump yet so I just feel fat and big. I don’t know where this “glow” is but I look in the mirror and literally am grappling with not recognizing myself :( it’s been impossible to find any clothes too.

like

Anyone have lemonade pet insurance? I’m confused by it, it says if I pay 18ish a month more, it covers vaccines, heart worm test, blood test etc but only up to a certain amount. So is it not 80% of my bill? Is another insurance company easier haha

like

What hacks do you use to lose weight?

like

How open are mental health discussions in your families? Whether it be talking about your struggles or suggesting therapy to family members? Anyone done it successfully and mind sharing ideas here?

helpful

Any recommends of a pediatrician near downtown? Thanks!

I am new here and looking for job anything about assistant accountant or auto insurance company

like

Looking to pivot out of a top pharma marketing/ad agency and into consulting. Ultimately want to leverage both experiences to move client side or to a healthcare start up.

What are the best firms for this type of transition and why?

like

Looking for a remote/hybrid/onsite (Calgary,Alberta) job for my boyfriend who got almost 5 years of experience in proposal writing, RFP, RFI and bid management for a civil engineering firm. He also got an MBA, non drinker, non smoker, clean driving abstract and very polite. He gave out tons of cv in indeed job posters for the past 5 months, ends up becoming the filler candidate, took a huge toll in his mental health and we are going through some very rough patches. Can anyone please kindly help?

like

Which companies in Canada are giving remote opportunities in the insurance industry?

Does anyone in this group have ADHD? Are you finding that working in a law firm setting and billing hours is just not something they can do or is it possible with the proper medication and therapy?

I don’t cut my hours, I consistently reach 7 hours a day, but it’s not enough to meet my firm’s minimum requirement. I’m usually working 9 hours/day.

like

I’d like to attend an event for HNBA which was advertised within my firm. The event is for 2-3 days but I’m not sure how to bring it up with my group. Any advice would be appreciated.

like

Is it too late to get biontech stock? Seems like we are going to get vaccines for Covid on a regular basis?

like

Thinking of getting a peloton. Anyone actually experience weight loss and overall health improvement from having one?

I make excuses for not going to the gym and the number 1 being convenience so I figure if it’s in my actual home then I have no excuses!

Be nice, thanks! 😊

like

More Posts

Is Canarsie in Brooklyn a safe area to live in?

like

I honestly struggle with the politics of Afghanistan. It does appear that after 20 years we leave and within months it goes back to very similar or on its way. It’s not the US job to be the world police we did try to build coalitions and fail at the end of the day unless we’re willing to keep troops there forever which most Americans don’t want to I am not sure what the right thing to do is. And I’m sick of criticism just for the sake of the president. I don’t think there’s a perfect solution

likehelpful

How does this bowl feel about tomorrow?

likefunny

Hi All,
I currently have 5.5 Ipa package in LTI working hear from starting of my career having Total 3 years of experience in Data Analytics field. Skills Tableau, SQL, Python. I also have done post graduate deploma in ML and Al from IIIT BANGLORE while working. I have notice period of 3 months. And this will be my first switch.I want to switch in MNC's like TCS, Accenture, Infosys, wipro, Capgemini, Etc. in pune with Tableau and SQL and Python as core skills. Can you please reffer me.

like

ISO remote positions doing data entry, education technology, curriculum development, project management, customer support specialist. My experience is 7 years of teaching experience with 2-3 years experience of clerical work, team leadership experience, daily operations management.

like

Any good PG's in Viman Nagar for boys? If someone can DM just names or any connects. Would be grateful!

likesmart

I read this super interesting article about how big companies like Toyota are investing in social-emotional training for their employees and seeing massive benefits. I actually think this could be a whole separate class for students of all ages. Learning about conflict resolution, growing your own self-regulation skills...it's really important.

likeupliftingsmart

Anyone here from Hudson County NJ and follows politics?
I am NJ-8, and would like to vote for most progressive candidate on the ballot but no candidate except for the corporate shill/ son of corrupt nepo Menendez, has a fully developed site and I just cannot in good conscience vote for him just because he has a D next to him. Just moved to this district 2 months so any guidance appreciated.

When does the appraisal happen ?? Lumos and appraisal both the same ?

what % raise do i ask for...

11/7 Check In 🙌 Happy Monday! What’s everyone up to today?

likeuplifting

Affordable PG for Boys

Shared accomodation available in 3BHK
Location: Pimpri Area (Pune)
Landmark: Pimpri Station Rd

*DM for details*

Rent: Rs.3500 per bed/per month
Deposit: Rs.5000 per bed

- Fully Furnished
- Direct Owner
- Car & Bike parking available
- Standalone Building
- Electricity bill will be shared equally among all tenants
- Rs.1000 to be paid by tenant for notarized agreement
- Maid charges (for cleaning room) included in rent
- Max 3 people in 1 room

like

Should I get a CPA for Transaction Due Diligence?
I’m a new grad working in FDD and I’m trying to decide if becoming a CPA is worth it. I do not plan on staying in accounting in the future. I’m more interested in strategy work. I certainly do not want to do Audit. Would you recommend getting the CPA considering my career aspirations? Do you think it’s worth it? If not, what is the best way to use my time efficiently?

like

LTI Hiring # Salesforce # Einstein #Project Manager# Service Max
Let me know if you are interested.

Post Photo
like
like

Anyone know the salary range for associate level positions including senior associate level.

Looking to hire PsyD for our practice. The PsyD is in beginning stages of their career. Wanted to see what the salary for PsyD in Sacramento, CA area is?

like

I’ve been working on making small conversations to strangers as a way to manage my social anxiety and to try to meet people the old-fashioned way, but it’s so nerve-racking. Any tips?

like

Hi guys, I have my offer form PWC Consulting in Dubai and will be relocating from Canada. I am thinking of joining strategy& as it aligns more with my passion and background (Masters in Eng). CTD

like

Additional Posts in Advertising

Coworker (we’re the same level) has a tendency to use “I” statements and then proceeds to present the entire deck that we both contributed to equally…. So annoyed. How to get across to our bosses that I worked on it too?

like

Hey New Yorkers! Have a celebratory team win and want to take my team out (6-8 of us) in NYC for a nice day. Everyone is vaccinated but want to keep things outdoors. Any fund recommendations? Was thinking maybe a catered rooftop bar and meal somewhere with an activity beforehand. Any favorite spots or things to do?

like

Nice Ronald McDonald spot, Subway. Enjoy your cease and desist letter tomorrow morning!

like

Anytime a client says “thanks for the creative thinking” just know they’re going to kill everything.

likefunnysmartuplifting

Looking to take a break from the advertising agency world (honestly pretty burnt out on ad land) Thoughts on working at an agency who may be more focused on branding or content creation. Anyone made the jump?

like

If you live in LA, dm me for secret wineries in SB county that will blow your mind. I’ve literally been to all and give you the goods and they are so close and life’s too short to drink crap wine!

like

How do you politely tell a recruiter that you do not offer “holds”

funnylike

Can community managers call themselves copywriters?

like

What are some questions to ask/things to look for before the first time you’re jumping ship that helped you decide whether it was worth it (other than remoteness, salary, and benefits)?

like

Does anyone know who the creative recruiter is at Meta? (Chicago)

like

Like this post if you want to TP one of Sir Martin's houses with me.

like

Thoughts about Digitas Health?

like

O&M Creative: more shuffling still to come? And by shuffling, I mean layoffs too.

like

I was recently laid off and my client offered to be a reference and wanted to see if there was anything else she could do to support me during this time. Any tips on taking advantage of this generous offer?

like

Are CPGs pushing more faux-health benefits than before?
Or is society catching up to the bs?

Post Photo
like

Are we all fucked?

Post Photo
like

Why do people in this industry say "like" so much? It makes it annoying to, like, walk around the building and listen

like

Is there any way to get Cannes’ festival pass for free without making your company pay for it? Like the case with Young Lions competition, where they pay for flights, accommodation and the pass.

like

What is the difference between an account executive and a project manager? When I look at the job descriptions there is not a lot of clarification. Could you enlighten me?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal