I've never worked on anything for TikTok and hope I never have to. TikTok is from hell. I was on it one time for about 10 minutes and could feel myself becoming mentally unwell in just those 10 minutes. The human brain is not designed to deal with the sheer amount of sensory overload that app gives you. I'm pretty sure TikTok is one of the main reasons we are constantly hearing about how much Gen Z struggles with mental health.

likefunny
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I hate to break this to you but at some point your going to work on social and part of those social deliverables will be TikTok unless you want to work on pharma or a finance brand which are prohibited from advertising on that platform.

likesmartuplifting

Oh weird maybe it was brand choice but a credit card company I worked on said we couldn’t and neither could pharma brands for legal reasons.

I’ve worked on TikTok. The content is 100% not for me but whatever. It’s a bit soul crushing to make tbh but the job is the job ya know

Recent IconRecent

TikTok’s algorithm is pretty good about giving back what you put into it, especially when you show your interests a bit and seek out content you like. My For You page is pretty entertaining and amazing for discovery. I also missed being Gen Z by like a decade, so don’t age yourself out as a junior.

Otherwise, and respectfully, get over yourself. TikTok content is cheaper to make than the stuff most creatives romanticize, has greater potential to impact culture than most scripts, and most clients want to know how they can be relevant there at some point or another.

You can handcuff yourself if you like, but you have a better shot at writing a :60 for TikTok than you do for TV.

likesmart

Wow - what a contentious string. How can anyone ignore that TikTok, social media in general can be toxic - kids walk down the street with their heads buried in their phones, scrolling their pages. They admit to "spending the weekend watching TikTok videos". Anyhoo, I agree with the Chief. TikTok is terrifying & as WK1 said, hard to ignore. Junior Copywriter, CD is pointing out that sadly since TikTok has so much reach, it's likely the best advertising channel right now & indefinitely...til something else replaces it.

I will take concepting silly match cuts and music samples over designing 15 frame 150K banner ads (which was my hell as a junior) any day lol

likeupliftinghelpful

This!!!!

I love tiktok 🤷

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I do too!

like

TikTok is a terrible time suck but it’s fun.

I’ve even made a few and I think they’re hilarious 😂

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Judging by your replies I’m afraid you were mentally unwell before opening up tiktok bud

funnysmart

If that’s a sincere question, AD1, check out “media naturalness theory”.

Phil Braden’s “Decoded” is a good introduction to the broader ideas of brain science and evolutionary psychology and how they apply for marketers.

Seems like I upset some people by stating that I dislike TikTok and would prefer not to be involved with it. If you think TikTok is awesome/has nothing to do with Gen Z's unprecedented mental health issues and get upset when you see criticism of TikTok, then we have completely different worldviews and there's not much to debate.

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It’s “both, and” not “either / or.”

I would say … the lack of support given to pregnant people is probably the biggest single cause of mental health problems.

Generations of brains hindered in development because …. capitalism!

As a junior, I’d much rather be making TikToks as my “work my way to the top” work than banner ads, any day

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Ok boomer

likefunny

Aren’t you a little young to be complaining about new technology and how the new generation is shit?

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Thanks to you :(

funny

here is your medal 🏅

funny

Patting myself on the back.

The government needs to hurry up and ban tiktok.

Lol like advertising doesn’t make people feel mentally unwell. I’d rather watch tiktoks than ads. And so would the rest of the human race.

Unfortunately you are in the wrong business if you have these concerns.

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