We need to go back to the AOR way.

How can you get to create consistent, strong messaging when you have four agencies and an in-house team pushing and pulling in all directions?

likehelpfulfunny
Posting as :
works at
You are currently posting as works at

Big agencies are dying. We need to get over it.

likesmart

They've been saying this for almost 20 years. Yet it's the holding companies that have all the power and leverage.

like

I think it’s cyclical. I think it will all come back to AOR eventually. Once clients realize their communications are disjointed because they have them separated into six different agencies… they’ll think about consolidating again.

likehelpful

Will never happen, clients don’t want that and agencies will always undercut each other

likesmart

Still not one company doing everything. Client dictates what “lead” contractor and others do. Or client has “in-house” lead to direct them all.

They want money and control

AOR is essentially an in-house agency but more expensive for clients. That’s why they made in-house teams

like

Agreed. They have to go through this process and realize they don’t want the extra responsibility and effort.

I don’t think AORs will return to the same structure as last time BUT consistency is needed

like

Horse and Buggy is my new agency

likehelpful

Did you just post this on Labor Day?

like

@cd1 and?

like

The illusion of choice...cuts both ways.
One company owns all the cookie types, and another company owns all the agencies.
All the penny pinching finger tips are still on one hand.

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