We split our CSM team in two roles: CSMs and AMs . The AMs own the commercial relationship, mitigating churn, managing renewals, and proactively identify & close upsell/cross sell opportunities. I’m realising that the team has not been successful with proactively selling and creating new opportunities. They are spending significant time on the renewals. I’m thinking now to have several dedicated renewal managers, and AMs that purely focus on upsell/cross sell. Any advice?

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I’m working for a Saas Business, we manage customers around 1000 - 4000 MRR. Is it the team AMs that of former CSMs that are not commercial enough? Should CSM manage the renewals? Or should we have dedicated renewals managers. Currently, each AM has roughly 10-15 renewals per month to manage

Do your CSMs get a bonus for growth?

The CSMs are not getting any bonus for growth, it is not a KPI currently either. Their role is focused on product adoption and customer health

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