Hi Account friends! It’s the start of a new year and I was hoping you all could share any book / newsletter / blog / course recommendations that help keep you up to snuff. Feeling a bit stale and like the last year has been a tactical grind. I want to brush up on modern thinking for our industry - the latest and greatest marketing books, strategy perspectives, creative self help, etc. to feel more alive as we start 2022.

Comment your favs and THANK YOU in advance!

Hiya! I was wondering if anyone here has any good recommendations in terms of books or learning material that I can pick up to learn about sales and marketing relevant to the consulting industry?

I’ve suffered from workaholism for a long time. Thanks to a lot of great self help books and therapy, I’m no longer putting work on a pedestal and I’m spending a lot more time on self care and my marriage. But, unfortunately, I am now getting withdrawals, because my body is used to the daily adrenaline of throwing myself into work. It’s this terrible feeling of like anguish/unease in my gut, but I don’t have anything I’m worried about- it’s like my body wants to find something to worry about.

Does anyone have good books to read or people to follow on LinkedIn or Twitter who are well known in the B2B Marketing space? I might be transitioning to a new role in B2B from B2C and I want to make sure I’m selling the right skills I already have and learn quickly if I get this job.

Anyone good marketing books recommendations or online certifications?

Hi friends! I’m looking for resources to help me be successful in a “Functional Lead” role.

The role is in FinTech
I’m responsible for strategy, comms and key partnerships for a bank product. It reports through Customer Experience but touches product, Ops. marketing. It’s basically a Project Manager role but more nuanced.

Anyone out there in a role like this? Any books. videos or even best practices to share?

What's with the saturation of self help/ productivity books on social media (reddit, Instagram etc.) ? Not saying I don't mind reading them, but I see this quite a bit. Know a few people who consciously only read non fiction instead. Just thinking aloud over here. Would like to hear what you guys think ?

Hi Fishes,

Do these 2 points in the JD allude to modelling requirements?

• Prepare transaction specific and marketing materials (teasers, information memorandum, pitch books, corporate profiles, and industry data and analyses)

• Perform in-depth company and industry research supporting specific client engagements and marketing opportunities

Any good books or articles worth reading on product marketing and analytics? I come from more of a technical and general product management background, so I personally feel like I lack on the marketing side. Like Search engine optimization, etc. Thank you.

Any books/self help materials for someone who is constantly worrying (and waste a lot of unnecessary time)? E.g. No matter if i pass or fail an interview, there is always something to worry about. The worrying/anxiety multiplies when I proceeded further in the interview stages. Now that I signed the offer and is pending background checks, my anxiety is off the roof as it itches closer to my starting date.

I’m trying to get my parents into adopting healthier eating habits but nothing is really sticking. Do you have any recommendations or like books I can give them to teach them what’s actually good to eat vs. falling for good marketing/ fads?

New to IT B2B marketing. Any advice on how to educate myself with IT? Any classes, books, etc. that you recommend?

Looking for senior designers that knows shopper marketing. Please DM with books!

Is it a red flag if someone says they don’t believe in self help books like Atomic Habits, Attached, etc?

Someone reached out to me on LinkedIn about becoming an author on the side. Has anyone heard about such a thing?!? The person said she’s worked with 800 consultants writing their books and marketing it for them.

Do you guys have Any good books on business? Not those self help books

Any recommendations for books for desi parents ? Politics , economics, world order , self help

I’m so depressed, have been for years, and don’t see it getting better. I’ve tried everything from therapy, exercise, psychiatry, journaling, self help books, healthy diet, etc. what else is there?

Hi folks, I am working with a few friends on a fintech idea. I opted to build the marketing roadmapping strategy for the soft launch/prototype phase as I want to learn about the field. Any guidance where should I start? Any guidance, books, topics will be helpful 😊

Girlfriend has very obvious high functioning anxiety and body image issues that she admits but thinks she doesn’t need therapy or medication and that reading self-help books will help her. It’s not changing in the last several years and it’s impacting our relationship. Anyone have experience with their SO dealing with untreated anxiety? I know I can’t control her but would like to express my feelings without sending her into a spiral. For context, I’ve been in therapy for 12 months and medicated

Week 13 of social isolation and we decided to get a cat. She’s here Monday, give me all your tips?

Hi all, how many of the big 4 accept 3 months notice period?

Do Bank of America or frets work from home policy, if no is there any exceptions considered?? Thanks in advance

I'm working at vestas, having 10+ years of experience in product design (Mechanical) and development. Can any one please refer me ?

What freelance company should I reach out to? The job opportunities lately have been limited.

Anyone interested in holding a happy hour in NY or DC?

Choose to be happy today

Any M or Sm who are looking for a business analyst? I have 8 YOE as a BA.bangalore location.

Looking for a change. Pls DM me. No referrals pls

We have multiple Bizops and devops openings at Mastercard, let me know if you need referral.

How much do you make as an immigration attorny at big firms? I work at a small firm (5 attorneys), immigration practice only. Starting is 70k with benefits.

Hello professionals!
I am a B.tech CSE student and have two offers :-
1) EXL services:- Role( Business analyst Band A2)
6.5 ctc + 1lakh first anniversary bonus.

2) Fractal analytics:- Role(Imagineer :- on trainingit would depend on what technology you'll work in data science) 7.5 ctc + 3 lakh joining bonus.

Please don't ignore this and help me to choose the right decision.
So please if you are from EXL and Fractal or have any idea about these companies please help to make right decision as Fresher

How does everyone cope with the quilt of leaving a job even though it’s best for you?
My job is understaffed and I feel like I’ll be leaving them down even though my mental health can’t take it anymore.

I had IVF process to get pregnant. During pre- embryo transfer we were told that girl embryo is being transferred. Currently I am 18 week pregnant. I had anatomy scan and we found out we are having a boy. Baby looked all healthy but due to gender discrepancy, We are asked to do additional testing and genetic disorder screening. Anyone had similar experience?

I used to be a consultant, now work in product marketing at a health tech startup. My goal is to transition to a PM role in big tech. What’s the best way to do so? What are the skills I need to gain / demonstrate to be able to be a PM?

What is your stance on remote work and productivity?

All time best tactical plan briefing & creative kickoff? What blew minds? What fired the right brain neurons? Out-of-the box meeting structure? Acct briefing:brainstorm ratio? Who drank the KoolAid?

Any account management processes/docs that are worth sharing?

Wondering if anyone has had issues with TCG/Robert Half? I was promised to be converted to full time when accepting then they just ghosted the situ. (All this is pre COVID-19 just for reference)

Looking for candidates interested in an Account Manager job in NYC or Atlanta on the publisher side of the business. DM me if interested.

I need contacts who are into bank instrument and MT103 transfers within USA and Europe. If you are a good sender or receiver let me know.

I’m pretty passive when I’m disrespected by creative but I think it sets a bad example for my team. If any of my reports were spoken to the way I was I’d raise hell...how set example?

How much are my fellow VP Account Directors out there making? Just trying to gauge if I am being paid fairly. Don’t forget to state market and YOE. I am making $135k, 10 years of experience and in Chicago.

I recently transitioned from a small, boutique agency to a global agency — meaning I went from being on an account team of 2, to being on a team of 10+. I’m also not currently managing anyone (and I miss it!). I entered this new role promising myself to set new boundaries since I’m used to measuring my success by my stress level. However, old habits die hard. I feel underutilized six months into the role. How can I adjust to finally having support and resources after years of abuse?

I’ve heard it’s important to include metrics on your resume. Being in Account Management do you see value and include campaign performance for projects you managed that were successful that your proud of on your resume?

I got a promotion a year and 3 months ago, and got a pay raise 5 months ago. Could I still ask for a promotion to SAE if I have been supporting a team more as one? Promotions are hard to stab with.

Can you lose your job if you don’t like the animosity from your creative team and speak up about it ? Genuinely worried I might be disrupting the peace by saying something 🥴 the anxiety is terrible! Do I just accept it that they don’t like me or speak up and potentially burn that bridge?

I want to quit without a job lined up. My agency is a dumpster fire of incompetent project managers, revolving door of creatives and culture of not holding people accountable amidst a micromanaging gossipy leadership. I just want out. Tell me it is ok and will be alright.

Any account executives in NY from Deutsch or Wunderman Thompson that can answer a few questions ?

I work for a small agency and manage our internal marketing acct. We had very few processes in place when I started. I’ve since created, implemented, and trained our dept. on project mgmt for clients and am trying to convince the owner to apply those principles to our internal jobs. They are resistant because they just want the work to be done and don’t “want to keep spending money on internal jobs”. I’m confused because we’re doing the work either way and “spending” in labor/resources.

Any account managers in here for chemical sales? Want to learn more about it...

Throughout my career, I have worked at both “traditional” and “digital” shops. My current agency would fall under traditional but also offers digital services. Our process, roles and skillsets seem way outdated but I wasn’t sure if it was just my opinion or if this is just how it works. For example, we have no CTO or tech leads. Our digital producers feel more like project managers than actual producers. Account Management is just traditional, no real digital knowledge. Feels layered and dated.

Are there any Certified SCRUM Masters, or Certified SCRUM Product Owners here?

I just got the certifications and I am wondering if it would be worth it take the more advanced courses (paying out of pocket).

I am looking for an account executive with production experience to work on a fun national beverage account. 3-5 years experience. Located in nyc. Dm me for more info.