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This is probably where the future of pricing as business moves to dynamic market. Utilities have long used time of use rates to promote decreased use of electricity at peak. It will likely promote discounts. For Wendy’s my question is what is the specific business problem they’re trying to solve? Because the marginal cost of a burger isn’t that different across times.

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I thought they already walked this back. This was like 2 weeks ago news and I think everyone got pissed off and they abandoned the idea

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Old news. They already walked it back.

BK and McDs making a killing making fun of Wendy's and offering promos related to this

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This should go well

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