What are you seeing more demand for at your agency—writers or ADs?

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HCP Copy on my end

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As an AD I feel like writers are in far more demand that Art, at least that’s been the case with most agencies I’ve worked at.

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If LinkedIn ads are anything to go by, many large agencies are now looking for freelancers who are both independently wealthy and half-witted. Who else would take $35 an hour eh, Publicis?

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It’s directly proportional: the more ads that are demand, the more we need writers. Gotta have someone to write the ads.

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Writers

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Definitely need more writers in every agency I’ve worked at. Turnover was/is also very high in the copy department since they’re so overworked (because there aren’t ever enough writers, on top of AEs + ECDs making promises to clients far beyond what the agency can handle) that new hires often leave within 6 months to a year or so.

I don’t blame them, they never seem to be staffed up enough and with the high turnover rate, it’s the blind leading the blind when it comes to onboarding.

The agency where I work mostly has freelance writers that are acting as FT staff (as in, they have FL writers and ADs in client-facing meetings, and FLs interfacing with clients in ANY way used to be a big no-no at every agency I’ve ever worked at in my 25+ year career).

I think the agency has had to settle for taking on mostly FL writers and ADs because said writers know working FT there would be a tremendous paycut without the overtime pay (since the workweek ALWAYS is way beyond 40 hours especially for writers). I also freelance there for the same reason.

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