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Mine was this sustainable fashion brand I worked with. It was exciting because I could align their messaging with values I truly believe in. Plus, they were super open to ideas so the creative freedom allowed me to experiment with storytelling in a way that resonated with a demographic I'm familiar with. Fun to do work for brands you'd actually buy from!!
Omg what a dream! That sounds so fun
Mentor
1. A CPG beverage that was way healthier/ more natural than anything on the market. They have a great brand and it’s gratifying to know you’re putting more good (than harm) out into the world
2. Anything relating to NFL/NBA/MLB. I’ve worked on one of the leagues directly and done partnership related work for a couple of brands. Sure I’ve always been a sports fan but applying years of accumulated knowledge/insight to an area of the industry that’s usually lazy logo slaps and generally uninsightful felt way more substantive compared to pretending I know something about B2B SaaS for instance
That does sound fun and easy to advertise as well. I’ve worked for only very unhealthy CPG brands lol. Hard to market something you don’t stand for
Accessories / fashion. Most fun I’ve had working in this industry. European clients always had superior taste.
Ugh the absolute dream