What has been your favorite account to work on? What made it so enjoyable?

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Mine was this sustainable fashion brand I worked with. It was exciting because I could align their messaging with values I truly believe in. Plus, they were super open to ideas so the creative freedom allowed me to experiment with storytelling in a way that resonated with a demographic I'm familiar with. Fun to do work for brands you'd actually buy from!!

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Omg what a dream! That sounds so fun

1. A CPG beverage that was way healthier/ more natural than anything on the market. They have a great brand and it’s gratifying to know you’re putting more good (than harm) out into the world

2. Anything relating to NFL/NBA/MLB. I’ve worked on one of the leagues directly and done partnership related work for a couple of brands. Sure I’ve always been a sports fan but applying years of accumulated knowledge/insight to an area of the industry that’s usually lazy logo slaps and generally uninsightful felt way more substantive compared to pretending I know something about B2B SaaS for instance

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That does sound fun and easy to advertise as well. I’ve worked for only very unhealthy CPG brands lol. Hard to market something you don’t stand for

Accessories / fashion. Most fun I’ve had working in this industry. European clients always had superior taste.

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Ugh the absolute dream

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