{ "media_type": "text", "post_content": "What has gone wrong in Chicago in the last two years? There wasalways at least one major piece of work the whole world noticed, usually from Leo Burnett or Ogilvy. But the tone and energy of work from San Francisco and New York agencies is just light years ahead of Chicago now. It all just feels so mediocre and dated. Where is the groundbreaking idea? Do you need financial backers for the most forward thinking teams to open a place? You can’t blame clients, clients ared the same everywhere.", "post_id": "5edd9cfe0df121002b53df81", "reply_count": 17, "vote_count": 8, "bowl_id": "5973e3f9d656ed0010a069b5", "bowl_name": "Chicago Creatives", "feed_type": "bowl" }
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What has gone wrong in Chicago in the last two years? There wasalways at least one major piece of work the whole world noticed, usually from Leo Burnett or Ogilvy. But the tone and energy of work from San Francisco and New York agencies is just light years ahead of Chicago now. It all just feels so mediocre and dated. Where is the groundbreaking idea? Do you need financial backers for the most forward thinking teams to open a place? You can’t blame clients, clients ared the same everywhere.

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Been saying this for years. Love Chicago but the agencies barely have a pulse. Lot of it in my opinion, is they’re not diverse. Homogeneous, same type of work all around. How much flavor do you expect from a bowl of only yellow skittles vs a bowl of all the different colors of skittles?

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Agencies in Chicago talk about respect and diversity. But if anybody brings them an idea a white suburban mom wouldn’t get, they don’t know what to do with it and throw it away.

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IMO, Chicago agencies are bottom line agencies. I’ve worked in NYC, London, L.A. and now Chicago. The agencies here run super lean and a lot of the clients are CPG clients, which doesn’t help. In short, NYC is where you get great transformative brand campaigns and Chicago is where brands get their banners and social posts made.

likesmart

Right. But not just talking about Leo and DDB. Ogilvy, Y&R - now VMLY&R, BBDO, etc.

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Rotating creative leadership is a big part of how it started. Tutsell out at Leo. Liz Taylor to Leo from FCB. Brit Nolan from Leo to DDB. Andres from BBDO to FCB. Jordan promoted to CCO at Leo. Jordan leaves Leo. Joe is elevated at Ogilvy and is less in the day to day. It was nearly a year of musical chairs. Then, accounts started leaving or getting shaky. McDonalds. Allstate. Capital One. State Farm to name a few. We haven’t been able to get our legs under us, and then a global pandemic hits just as these leaders should be starting to find their stride. No good work gets made without these people supporting it, and we have been in a constant state of transition for two years. It has been frustrating to say the least.

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Sometimes leaving is the only way to grow and advance.

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Hey now I made some rly cool banner ads that are on millions of browsers behind those ad blockers. The whole world knows they’re there, they just can’t see them. They actually have to consciously think to install something to block them. How’s that for impactful???

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What I’ve heard is that the big difference is how the agencies are structured. That the leaders and decision-makers at Chicago agencies are all from the account management department. Razz everywhere else, the leaders of the agencies come from the creative department. Is that true?

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I would say that is true. I’m working with our NY office and the creative Dept and leadership is quite different.

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The Bigger the agency. the more they need to feet the beast. I have freelanced for 3-4 big names and I would say that about 30-40% of the stuff you need to do benefits the work or client. Meanwhile, You have a handful of small to mid studios in Chicago that do 40-60% of all the work because it's just getting farmed out. The Creative is just a checkbox to justify the retainer.

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