What if all the top agencies banded together to boycott predatory advertising awards in 2026, instead using the steep entry fees and agency resources to authentically do good (whether that’s within their own company or the community)?

likefunny
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You better don’t show this post to your CCO. Or your Brazilian team mate.

funnylikehelpful

What’s xenophobic about acknowledging the over emphasis Brazilians tend to place on awards? It might be a stereotype, but it’s not fear of foreigners…

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LOL. Ad agencies would never think of doing anything for a good cause if there wasn’t awards potential in it.

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Create an activation surrounding boycotting awards
Submit work for awards
Win awards

likefunny

My sweet summer child…

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There’s this little three letter thing called “ego” that’s going to get in the way of that. No bigger is the ego problem than the ad game.

likeupliftingfunny

Yeah everyone should band together and do this so there’s less competition. Go boycott!!!

likeuplifting

Oh you sweet summer child…

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Bad idea. Creativity is already undervalued by our industry as it is. Awards are also incredibly useful for pushing clients (not to mention accounts etc) to make better work that doesn't just involve coupons and copying the other guys.

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What would Rich do then

Predatory? Really?

I’ve been non-consentually fucked by a last-minute cannes brief

likefunny

Because winning these awards drives business growth no matter how much you hate them

I apologize but it must insist. There’s no marketing science or business case proving that winning Cannes generates business to the agency that won it. Let alone the absolute lack of the most rudimentary ROI to even attempt to prove so.

I predict an epic awards year for bottom agencies

“Imagine all the people…”

While we’re at it, let’s cancel World Cup and the Olympics, because determining who the best in your industry is is predatory. In the case of advertising and marketing, it helps clients see which agencies they should turn to in moments of crisis. It’s pretty clear from the award show which agencies to avoid.

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