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Coach
Pharma DTC or HCP?
I've heard pharma pays well. Is it true?
Mentor
Best west coast pharma agencies?
What’s the average salary range for a GAS?
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Payer marketing is work conducted with payers (PBMs and insurers, government - Medicare/Medicaid,) on behalf of pharma brands. It’s not creative per se. It’s how the brand provides value. Payers are using more tools to control a Brand’s formulary Access and Usage. Great opportunity for copywriters because the area is growing and there are not enough of writers. If you have any specific questions, LMK.
DM’d you here. TIA.
Very dry
The absolute worst.
From a creative perspective it’s absolutely brutal. But if it interests you for other reasons, working in it can be interesting from a pure business perspective, and it’s really easy to get jobs in it once you have experience because the talent pool is so limited. It also provides a good jumping off point to consulting or client side of either of those appeal to you.
Payer experience as a copywriter can be valuable. Many get cross eyed just thinking about it, so if you're the one who knows it, cool. As Oxygen Health 1 says, there aren't enough writers with payer expertise. But I'd be careful of spending too much time exclusively as a payer writer, unless you really love it and want to stick with it long-term. It can be tough to transition back to the usual HCP or consumer work since payer gives so few creative opportunities.
It may be boring creatively but it’s absolutely critical from a business standpoint. Evolve or die