I’ve been having a super hard time concepting lately, especially knowing that the “concept” will mostly serve as a sticker to slap on the cover of a CVA and the top of a website. I feel like every pharma concept I’ve ever seen or created becomes so cheesy once it appears in tactics. Does anyone have any examples of HCP creative (non-DSA) that is both impactful and translates well into pharma tactics?

like
Posting as :
works at
You are currently posting as works at

Bump! I’ll think of some but this is an important conversation.

like

Related Posts

Is the CVA exam worth pursuing?

like

Does having a CVA (certified valuation analyst) useful? have heard mixed reviews

like

More Posts

What does everyone think of proposition 122 on this year's ballot? Do you think it'll pass?

like

Citi how’s the parental leave at Citi, for both men and women? Do people take all of it or what the perception how management see it especially for men Citi

How long does it take to get ofc Laptop after DOJ?

like

Anyone open to sharing a good business IT resume that they have? Struggling to redo mine.

like

If I reject Accenture Technology offer, will I be able to appear for Accenture Strategy interview later on? I have an MBA.

like

Let's end the debate.. one page or two page resume?
Have 10 yrs of experience with Master's in US.

Client Testimonial! How can I help you on your career journey?

Post Photo

Do you count internships towards your years of experience? I did 20 months all together interning but not sure if that moves my needle from mid to senior when job hunting.

Anyone in the consulting industry willing to do an informational interview? I have 2 years of industry experience in corporate operations

Relocating to Chi. My wife has deep experience as creative recruiter, creative dept manager, digital producer and PM. Any leads for this fiercely talented pro and lovely human being?

like

Has anyone successfully landed a job in Europe as an American Citizen? I’m really looking into moving to London/Amsterdam or Berlin.

like

15 years in, and that call to the other two bidding companies never gets easier. Especially on a Friday. To all the Directors, EPs, and reps in here - thank you for what you do.

likeuplifting

What sort of compensation should I anticipate for a VP of transformation role at a PE firm? It is an operations role (not deal side). TIA!

like

Used to work at JPMC in a compliance role. Left for a few years. Interviewing for a WM KYC Onboarding Officer Associate position but have yet to speak to HR. Have interviewed with hiring manager and interviewing with ED today. The position wants 5 years of experience. Worried about the salary. Anyone know the range? Glassdoor and other places have it all over the place

like

How are different civil engineers doing across different states? MD is slow right now on work

like

Anyone with Dynamic 365 experience? There is opportunity in Dubai! Please ping me seperately.

like

McK 🐟: Is it helpful if a Senior Partner from another part of the world puts in a referral (looking for role in the US)

Do you negotiate with your current employer after accepting a job offer from another company or before ?

like

Additional Posts in Pharma and Health Advertising

What’s the average salary range for a GAS?

like

I’m a 62-year-old CD. Am I the oldest living creative in the business? Just curious how many 50- or 60-plus fishies are out there

like

Word to all of you out there, if you trash talk other people within your industry (and clients), they will find out and they soon may be in a position to decide if they want to hire you. Happened to several people I know. When will people learn that egos and talking shit is so outdated. 🙄

like

Average SAE salary? Trying to get a gauge before I accept an offer.

like

Klick - would you go? Why or why not?

Apparently some journals can prevent sci-hub from sharing their content now.

Do you know of a sci-hub alternative for free journal articles?

like

Who did the schizophrenia ads? They’re pretty cool tbh

like

Could someone please explain the creative hierarchy in pharma? In general market the roles are normally: JR CW, CW, SR CW, ACD, CD, GCD, ECD. How are creative supervisor roles the same/different? Thx!

like

IMO I’ve never seen more pharma jobs open. And I keep seeing so many people in non-pharma looking for new jobs... well, we’ve got them. What’s the disconnect? Why do you think people won’t make the switch?

like

How long are you typically on the phone each day? My phone time has steadily increased throughout the pandemic to around 6 hours per day

like

Has anybody moved into Pharmaceutical Marketing from Consumer Marketing? Thinking about it as a potential career decision. Understand the biggest challenge in my market is the inability to market to consumers.

like

Did Pinterest lift their ban on advertising branded/unbranded pharma? It got brought up in a brainstorm today and almost spit out my coffee...

like

Feeling like I’ve been “bait-and-switched”…

I’ve been interviewing at an agency with the intention of filling a Director role. Recruitment reached out soon after my last meet-and-greet interview (about 6 to 7 people total) to tell me the team thinks I would be best suited for an Associate Director role with a fast follow of a Director promotion.

Recruitment can’t tell me what feedback is creating this gap but also won’t stop mentioning the positive praise and feedback the team had for me.

like

FCB Health? Thoughts?

likefunny

Who has the Descovy business?

like

Hi fishbowl! I am an award winning freelance creative behind a big viral campaign, I am available to start a new gig this Monday, my current freelance gig at a big pharma agency is ending. My expertise is big dangerous ideas as well as design. I take my ideas from concept to execution. Please reach out if you’d like to see my website / connect.

likefunny

Is it possible to move from a copywriter job to medical writing?

like

Anybody know of any art director positions open?

What’s the main difference between working on healthcare at a traditional shop like SSW vs. a PR place like Edelman or Marina Maher?

like

Pros / cons working on a launch?

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal