Related Posts
8/12 Thread (General):
Happy new year everyone👍🏼
Additional Posts in Pharma and Health Advertising
Who has the Descovy business?
which agencies are hiring juniors?
Thoughts on Klick??? Very intrigued
Layoffs at CDM ... again
What’s the inside scoop on Saatchi’s PMO?
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Depends on which teams are involved and what the piece is. Initial rounds should always go through edit/copy/strat/acct/art, ending on whoever will be making the updates. And it’s in your best interest to streamline strat out after a round or two.
People complain, but a beautiful thing about pharma is our editorial system. It makes such a difference.
i was pleased to learn my current agency has a brand consistency manager for every brand--a sort of arch-editor who ensures we're totally consistent across workstreams. At my previous agency, copy and edit were expected to manage this and it's really nice to have a separate person who checks all this.
That’s a cool idea. What agency is this?
It’s great practice but feels like scopes abd timetables don’t allow for that anymore so mistakes are more common
Edit/Copy/Art at least.