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Men.
Oh yeah, that’s in general. A good answer for anything in life.
“Make it viral” is one. Years ago I was put on a pitch and the creative director said this project was right up my alley and that it was gonna make everyone at the agency jealous. It was writing copy for appliance inserts.
Agreed I’m hoping someday people will understand that viral is unpredictable. I mean, I’m sure there are some keys that will get you closer but to really blow up it’s hard.
Corporate jargon gets me every time
Performance looks good but how can we make it better?
Unrealistic kpis, like having a cost per lead target that is unachievable. Need to understand that benchmarks exist for a reason and benchmarks from one industry or platform are not going to to be the same for another
That is very valid and common unfortunately!
"We have this huge initiative- all hands on deck for it. Biggest push of the year" 5 minutes later- same thing, different priority and no one ever looks back at the first one. It goes on and on that way. No focus on what will actually make a difference, just tyranny of the urgent.