Looking for your career advice! I currently work as a Content Marketing Manager but would love to move into a Head of Marketing/Marketing Director role. What would be your best tips to make that move? I assume it will take time of course, but I'm wondering what/where I should invest in terms of my training and next career steps. Thanks!

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B2C or B2B? For B2B: Start sharpening your demand gen chops. Get clear about revenue targets, pipeline generation, customer acquisition channels and cost. It’s a lot more about numbers and outcomes needed to support business growth. And depending on the size of company, managing employees effectively to achieve these targets.

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Good resources: Pavilion, DGMG (Dave gerhardt) Marketing Accelerator course

This might sound obvious, but take a look at some job postings for those roles, check the requirements, then take note of the gaps in your skill set. Then work on those.

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