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Pro
Fiat - No grey. It won a Grand Prix in a show the writer of this post judged. I did some digging and you actually can’t buy Fiats in grey so it seems.
https://youtu.be/b1LQvE4kzTM
Exactly, and the case says that "from now on Fiat won't PRODUCE grey cars" not that they will stop selling them immediately. This detail gives some nuance to the story from the room :)
I mean, you can still paint one Grey, right?
My guess was Fiat announcing that they're no longer making grey cars, but from my very cursory look on their website it looks like a promise that's been kept
Pro
Exactly. Couldn’t find the option to buy grey cars on their website. It was all over the non-trade news, supported by Fiat itself. Not scam. But the writer got some LinkedIn engagement.
Yeah, they just did a film announcing it but never implemented the actual idea.
Pro
Oh strange, I couldn’t find a grey fiat on their UK website. You did?
Where did this win a GP?
Rising Star
Yeah I see this all the time too. But the award shows make too much money to tick off any agencies.