What tips do you have for making a successful post on LinkedIn? Thinking about posing case studies and insights from my clients but no idea where to start or if I can even post stuff from my job. Thanks!

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The first thing to do is to clarify what you can post without causing problems at your job. And it's probably a good idea to think about your potential audience and brainstorm what they might find useful to learn. People post a lot of self-congratulatory stuff on LinkedIn but not much of it is practical or actionable. If you post some of your insights in way that people can put things to use in their work, that's more likely to find an audience.

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I would love to see more of that personally. I feel like LinkedIn is becoming Facebook and there is little to know business value.

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The first thing is to research digital marketing and write a blog about what you learned.

funny

I hate to say this, but shit posts that cause people to react negatively tend to have the highest engagement

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How much should you focus on engagement and interaction on LinkedIn posts? Tips on driving that up? Does leaving questions or using polls work? I’ve seen some posts with calls to action to tag certain types of people.

Have a POV on Sydney Sweeney.

Best advice don’t make the post too long and don’t use AI. No AI for the creative no AI for the copy. There’s too much AI slop on LinkedIn lately. You’ll be buried in the algorithm. Also don’t stuff your post with hashtags keywords do better.

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