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Any more than one is a boondoggle
How many does it take to write a 4 page brief of "insights" you've seen a million times before?
We recently had four on a pitch where all they did was parrot back the input brief and throw in a couple of stats. It’s a easy life
Was like that at Razorfish and Big Spaceship. Brace yourself for copy “feedback” on your work.
Was doing a global pitch and there were nine of them, all director level or higher
“We’ve discovered the majority of skincare purchasers in the US are women.”
Pot meet kettle. Kettle meet pot.
Crazy because as a strategist I’ve never worked with more than 1 other strategist, unless others had specialties like comms or social. Maybe more for something huge like a pitch, but very rare
Same, most of the time 1 strat
Five? Sheesh. We max out at two. The strategist and the head of strategy.
Same. Maybe three if it’s a massive project / pitch or if they bring different things to the table
I bet the brief wasn't the least bit original either...
Usually one strategist on a project, two max (senior and oversight from VP, for example).
if it’s a huge global company or there’re other specialties involved, yeah, maybe more - but you still have one leading.
Anything more than 2 is overkill