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Guess work must wait.
Client calling on July 4th week
Rising Star
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Chief
Is it okay to call a sick day as freelancers?
Even W+K has flops every once in a while.
Who's got the most fishbowl points?
Rising Star
Thoughts on FCB NY?
If you’re white like me it’s so important to realize that we were raised in a society where institutionalized racism is normalized, and we were born with privilege. You can’t choose the color of your skin, but you can choose to put ego aside and reflect on why this isn’t happening to me, and be vocal about being anti-racist.
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Chief
Not sure how to answer this.
The creative bar has been pretty low these last 4 years. The lowest I’ve seen in 10 years I’ve been in this business.
Plus given how terrible the market is, the real bar these days is getting a check, so… anywhere?
“Anywhere.” My final answer.
Rising Star
I have worked at regional agencies in 4th tier cities and managed to make decent stuff that’s in my book. I have worked at holding company agencies in 1st tier cities and found it hard to get anything produced. It’s sort of a crap shoot. A lot will depend on you and also the team and account you’re in.
Shouldn’t that bar be yours to determine?
Sure, but i enjoy hearing from more senior, more successful creatives who have been at more shops and know more about the ins and outs of agency life.
A pov from a producer who cares about the creative and serves the creative team: It’s all about what you can come up with & the team that surrounds you & your creative colleagues ability to sell it. Not just the idea, the execution and the money. All clients buy the right high quality work.
I know you want an answer that’s tied to an agency name or rep, but agencies are simply general contracting houses for advertising specialists: art, design, copy, digital, social, music, conceptual, strategic, talent acquisition, etc along with specialists in producing all the things that the aforementioned specialities & many more dream up & bring in.
Their makeup changes as the staff does. The best agencies have a true north and great leaders that guide the tone of the type of work they make, but those are rare & it ebbs and flows.
So like ACD1 said, “anywhere” it’s a crap shoot, always be working and trying and you will step into some fun things!
I’ve managed to do good work at great shops, and the worst ones. Sure it’s easier in some places, but it still depends on your specific internal team and your clients. But the biggest factor in whether or not you do great work, is simply you…
My bar is currently set at “pay the bills and have enough left for ramen.”
Chief
I saw a small shop that did seem to put an effort to make good work but was just meh. I thought that I could go there and make something better with the skills I have. Turns out that there was a reason the work was just meh and it wasn’t lack of resources.
Go for the client and team not the agency
No one is answering the second part of the question, what is our bar?
My bar is whatever the closest one to the agency I’m working at.
Go for the people in the room, not the name on the door.